Community

Charity partnerships

Peninsula Group partners with charities around the world, as part of our commitment to giving back.

In the UK, Peninsula Group launched a 3-year, £3million partnership with DEBRA UK, Together for Short Lives, and Air Ambulances UK in March 2024.

Between 2019-2023 we partnered with Royal Manchester Childrens Hospital, raising £3 million for the charity over the course of the partnership.

Peter Done, CEO and Founder at Peninsula Group, says, “Following our successful partnership with Royal Manchester Children's Hospital, I wanted to find out what causes our employees hold close to their hearts. After reading through hundreds of nominations, there were three causes that clearly stood out, so we’re delighted to make this commitment to them.

“Peninsula Group will raise £1m for each charity over the next three years, for a total minimum commitment of £3m. To raise this ambitious target, our employees will take part in multiple fundraising activities throughout the partnership, starting with the London Marathon in April.

“The company will also be enabling employees to sign up for payroll giving. All fundraising activities and payroll deductions will be matched pound for pound in corporate donations, ensuring that the £3m minimum target is achieved. Giving back to the community through donations of time and financial support is one of the key foundations of the Peninsula Group and aligns with our core group values - We Care, We Take Action, and We Do the Right Thing. There is so much that we can do to help, and we’re excited about the difference we can make to each of our chosen charities over the next three years.”

Tony Byrne, CEO at DEBRA UK, says, ““From the first day that I met Peter Done and the Peninsula team up in Manchester I was incredibly impressed by their professionalism and dedication to delivering a first-class service to their thousands of customers all over the globe and thus I’m immensely proud that an organisation of their standing has chosen DEBRA UK as their charity partner for the next three years. There are many opportunities for our organisations and colleagues to work together to raise much-needed awareness of EB and vital funding that will help take us another step closer to achieving our vision of a world where no one suffers with EB. On the behalf of everyone at DEBRA and the UK EB community, I would like to express my sincere gratitude to Peter and the entire Peninsula group team for this opportunity, we look forward to working together to BE the difference for EB in 2024 and beyond”.

Simmy Akhtar, Air Ambulances UK CEO, says, “Upon meeting the Peninsula team, it was fantastic to witness firsthand how closely their values resonate with ours. We are so thrilled and very grateful that Peninsula have chosen Air Ambulances UK as one of their national charity partners. Air ambulance charities are collectively dispatched to over 107 lifesaving missions each day across the UK, delivering advanced pre-hospital care to people with a sudden life-threatening injury or illness, saving lives and improving patient outcomes. Each lifesaving mission by air costs on average £4,510* and are funded almost entirely by donations. We look forward to showcasing the outcomes of our partnership with Peninsula and we are thankful that the partnership will help specialist critical care teams to keep flying across the UK”.

Andy Fletcher, CEO at Together for Short Lives, says, “We could not be more grateful to Peninsula Group for choosing us as one of their charity partners for the next three years. It’s wonderful news for us to share during these incredibly challenging financial times. Children with a life-limiting or life-threatening condition, and their families, need the support of their local children’s hospice now more than ever. I’m thrilled that Peninsula Group will help us make sure these families get the very best care and support need today, tomorrow and into the future, so they can make the most of every precious moment they have together”.

In 2021, we launched a partnership with the North West Air Ambulance Charity (NWAA) to support its lifesaving crew. We pledged to raise nearly £10,000 for the charity, which would pay for two full uniforms and medical kit. This is essential in protecting NWAA’s crew of highly skilled specialist Helicopter Emergency Medical Service (HEMS) paramedics and doctors, who attend some of the most traumatic incidents in the region.

Prof Stavros Stivaros, Director of Neuroimaging at Royal Manchester Children’s Hospital “When I do that very first scan with the new iMRI scanner I will think of every single fundraiser who made it possible, and in particular Peninsula Group for their generosity and kindness.”

In Ireland, our chosen charity partner is BUMBLEance. We announced a new two-year, €300,000 charity partnership with Ireland’s Children’s Ambulance Service in March 2024.

Brian Conlan, CEO at BUMBLEance, says “BUMBLEance are delighted to partner with Peninsula Ireland for the next two years. This partnership will allow for the development of our charity and the implementation of our growth strategy. This strategy will focus on the expansion of services through awareness and the development of our fleet. All aimed at addressing the unmet need for our services and ensure equity of access in the community, nationwide. On behalf of everyone associated with BUMBLEance I would like to thank Peninsula Ireland for this invaluable investment in our future.”

In Canada, our partner charity is Sick Kids.

Local sport

To further our impact within the local community, we partner with Salford City Football Club. A major goal is to build on our contribution to the local community at grassroots level.

As part of our long-term commitment to the area, we are working alongside Salford City FC to engage with the people of Salford on a wide range of issues, like mental wellbeing. Salford FC partnered with Health Assured to raise awareness of male mental health. As part of this campaign, Health Assured offered Salford FC supporters free access to their confidential wellbeing services.

The Peninsula Group also proudly sponsors several ‘under eights’ football teams in Manchester and Cumbria, with intention to expand support across the UK.