Pedal power takes over Peninsula on Giving Tuesday

·         Teams across global employment law and HR consultancy Peninsula Group’s UK offices cycled non-stop for 24 hours

 ·         The epic challenge raised more than £7,000 for three leading UK charities: Air Ambulances UK, DEBRA UK, and Together for Short Lives

 ·         The event saw teams from its 11 offices around the world compete to top the leaderboard, cycling a total of 3,351.3 km collectively

05/05.12.2024, Manchester, England: Manchester-based global employment law and HR consultancy, Peninsula Group, has completed a marathon 24-hour static cycle to raise vital funds for charities across the world on Giving Tuesday.

Peninsula’s Global Day of Giving saw colleagues from its offices in Australia, Canada, New Zealand and the UK race towards the top of the leaderboard for charity.

In the UK, colleagues across Peninsula’s five offices – Belfast, Glasgow, Hinkley, Manchester and London – raised an incredible £7,252.94 for its three chosen charities, Air Ambulances UK, Debra UK, and Together for Short Lives. The charities headed to the offices to cheer them on, take part in the cycle and host a host of games to raise further funds as part of Peninsula’s Global Day of Giving.

Its partnership with the three leading UK charities began in April 2024 aiming to raise £3 million in three years. Next year, colleagues from Peninsula will swap their cycling shorts for trainers to take part in the iconic London Marathon for the three charities.

Simmy Akhtar, CEO of Air Ambulances UK said: “We are deeply grateful to Peninsula Group for their incredible efforts during the Global Day of Giving. The funds raised by Peninsula colleagues will make a significant difference, enabling air ambulance charities to continue saving lives and improving outcomes for patients. Air Ambulances across the UK are collectively dispatched to over 126 lifesaving missions each day, providing critical pre-hospital care to people in our communities in need of urgent medical lifesaving care. Each helicopter mission costs, on average, £4,110 and relies almost entirely on donations from the public. We are excited to see what we can achieve together as this fantastic partnership continues to grow in the year ahead. Thank you so much for your support.”

Tony Byrne, CEO at DEBRA UK said: “DEBRA exists to improve quality of life for people living with epidermolysis bullosa (EB), a group of incredibly painful skin conditions that cause the skin to blister and tear with the slightest knock or friction. The impact EB has on the lives of people living with it, their families, and carers is huge; it not only has a devastating physical impact, but it also negatively affects mental well-being too. However, thanks to the support we receive through charitable giving, we can and are making a real difference to the lives of the thousands of children and adults living with this cruel condition. With your support we can provide enhanced EB care and support for today and clinically test drug treatments that provide hope for a better tomorrow. We couldn’t do it with you. Thank you.”

Lucy Crisp, Head of Corporate Partnerships at the UK’s leading children’s palliative care charity Together for Short Lives, said: “A challenge of this scale is a perfect example of the commitment and passion we’ve seen from Peninsula colleagues ever since our partnership started.

“Their incredible fundraising will make a huge difference to the UK’s 54 children’s hospices and the seriously ill children and families they support every single day. We’re already gearing up for another incredible year with Peninsula Group in 2025 and can’t wait to see what we achieve together next!” 

Peter Done, CEO and Founder at Peninsula Group, said: “A company is nothing without its people. This time of year, more than any other, it’s so important to do whatever we can to give back., so it was wonderful to see Peninsula Group employees coming together across the globe to raise money and support our incredible charity partners. Inter-office competition was fierce, and I know the team in Hinckley will dine out on topping the global leader board until next year!

“Togetherness and teamwork took us 3,351.3km but, more importantly, we have raised an incredible amount for deserving causes. All employee fundraising is matched by the company, as part of our ongoing commitment to doing the right thing, which means so far in 2024 we have raised more than £666,000 towards our three-year, £3m commitment to our 3 charity partners – a fantastic achievement by all involved.”

-ENDS-

Notes to editors

For more information, please contact:

Miriam Payne – Director of Group PR and Communications UKI
T. 07929 711809 | E. [email protected]

Becky Bryan – Marketing & Communications Manager at Together for Short Lives
T. 07861 718948 | E. [email protected]

About Peninsula Group

Peninsula protects employers across the globe with employment law, HR, and health & safety services. From small start-ups to well-known brands, we support tens of thousands of businesses with HR and health & safety. Business owners reduce their legal risk and save time with our expert advice, documentation, and more.
www.peninsulagroupglobal.com

About Air Ambulances UK

Air Ambulances UK is the national charity supporting the lifesaving work of the UK’s air ambulance charities, enabling them to save even more lives every day.  Air ambulance crews bring the Emergency Department to patients who have suffered a life threatening or life changing trauma or medical emergency; providing advanced critical care to save lives.
www.airambulancesuk.org

About DEBRA UK

DEBRA UK is the national charity and patient support organisation for people living with or directly affected by EB. DEBRA UK does not receive statutory funding and relies on the income generated by its charity shops and fundraising activities to provide vital community care and support for people living with EB, and to fund pioneering research to find effective treatments for all types of EB.
www.debra.org.uk

About Together for Short Lives 

When a child’s life is expected to be short, there’s no time to waste. Together for Short Lives is here to make sure the 99,000 seriously ill children and their families across the UK can make the most of every moment they have together, whether that’s for years, months or only hours. We stand alongside families, supporting them to make sure they get the vital care and help that they need.   

We support and empower families caring for seriously ill children by listening to their needs and helping them find the right care. We provide easily digestible information about available support so families can spend less time searching for help and have more time together. We connect families with support services and other families who understand what they are going through, so they don’t feel as alone. And we raise vital funds for the UK’s children’s hospices, helping to sustain these lifeline services in local communities. 

www.togetherforshortlives.org.uk